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Equator

This studio's own identity, still being drawn.

Client
Equator
Scope
Brand identity, in progress
Year
2026
Status
In progress
Equator brand: the horizon-line mark and wordmark in white

My own brand, still in progress. A horizon line with a sun on it: sky above, ground below. The palette is generated in code, so every surface on this site shares one construction. This site is the first place it lives.

What shipped

  • A horizon-line mark that reads at favicon size and on a studio pass
  • A palette built as a horizon: sky, sun on the line, ground below
  • A block pattern generated in code, one construction across every surface
  • This site is the first place the system lives

Tagged

brandinglogovisual identityin progressstudio

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