Plazuela

A business directory for Colombia, drawn as a town you can walk through.

Client: Plazuela
Scope: Brand, product design, web, build
Year: 2026
Status: Live · plazuela.app

Plazuela's 3D town in a desktop browser, with a phone showing a storefront visit — The town on a desktop, and a storefront on a phone

A directory of local businesses in Colombia, except the directory is a town. Every building is a real business; open the door and you're talking to the owner. You can buy your own building too: one payment from USD 10, with no account or subscription.

What shipped

An isometric town where every building is a real business you can open
Public business pages with category, city and a direct line to the owner
Self-serve listing from USD 10 in one payment, ranked on the board by total paid
A plain list view for anyone who'd rather not stroll
Live at plazuela.app

Tagged

web designproduct designbrandingmarketplacecolombianext.js

The town

5 screens

A 3D pueblo where every numbered building is a business. Open one, walk its streets, or read the same businesses as a list.

Plazuela 3D town around a plaza with a church, numbered markers on the buildings and an open spot offered from $10 USD — The board: every numbered building is a business, and number 20 is still open

Street-level view of a pink restaurant storefront with its sign, and a side panel with the business's description, hours, address and Instagram link — A storefront visit: the business up close, with its details beside it

Street-level view of the town with people walking under colored bunting beside a building with blue balconies — Walking the streets, among neighbors and bunting

Plazuela directory below the town: a news bar of recent payments, a search box, category filters and a card for each business with its rank — Below the town: news, search, categories and every business

Plazuela ranking as a table, with each business's rank, Instagram visits and total approved in USD — The same ranking as a list, ordered by approved total

For businesses

7 screens

What a business sees: the offer, a three-step checkout, its own page and a shop to decorate its storefront.

Plazuela page for businesses: a headline, the offer from USD 10 with no account or subscription, and live positions in Colombia — The offer: a storefront in the town from $10 USD, with no account or subscription

Step 1: the business's Instagram, name, one line, category and photo

Publish dialog, position step: quick options, the amount in USD and the projected rank by category, city, department and country — Step 2: choose how far to move up, and see the projected rank first

Publish dialog with six storefront styles and a 3D preview of the chosen facade — Choosing the storefront's style, previewed in 3D

Publish dialog, payment review: the handle, the chosen style, the charge in USD, what the payment is and is not, and who processes it — Step 3: the exact charge and what it buys, before Stripe

Plazuela page for a café: its name, category, city and description, a 3D view of its storefront and a card to plan a visit — A business's own page, with its storefront from the town

Plazuela storefront shop with decoration cards and a 3D preview of a storefront with a coffee cup by the door — The storefront shop: decorations tried on the business's own facade

On a phone

7 screens

The town fills the phone, with the publish button always within reach.

Plazuela town on a phone with numbered buildings, map controls and a publish button at the bottom — The town, upright

A restaurant storefront on a phone, with its details in a sheet below — A storefront visit, with its details in a sheet

Plazuela menu on a phone with links to the town, events, how it works, advertising, the business page, the storefront shop and contact — The menu: the town, the business side and Plazuela itself

Plazuela list view on a phone with search, filters and the open spot offer above the ranking — The ranking as a list

A café's Plazuela page on a phone with its description and a 3D view of its storefront — A business's page

The publish form on a phone, filled in for a sample café — Publishing from a phone

A storefront with a coffee cup decoration previewed in 3D on a phone — A decoration, previewed on the storefront

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